A week-by-week plan to go from zero to a thriving owned fan list.

Before you start (~2 weeks ahead)

• Register your custom phone number — carrier approval can take a few business days, so do this first.
• Set up a custom email domain — required before you import fans.
• Connect your integrations — Shopify, Instagram, and your ticketing platform.
• Import your existing fans — with permission.

Week 1 — Launch

• Edit your profile page and share it everywhere.
• Create your first drop and start collecting signups.

Week 2 — Engage

• Message your fanbase for the first time.
• Turn on Presaves if you release music.

Week 3 — Target

• Build a segment and send a focused message.
• Review your drop analytics to see what's converting.

Week 4 — Scale

• Plan your next drop with a Drop Blueprint.
• Explore advanced plays: Instagram automation, Multidrops for tours, and AI Agents.