Laylo lets you reach the fans you own across several channels. Use this to pick the right one for each moment.

Quick guide

• SMS — your most direct, highest-open channel. Best for time-sensitive moments: drop-day links, presale codes, "tickets are live." Costs more credits and needs a registered phone number.
• Email — rich and low-cost (1 credit). Best for depth: newsletters, recaps, longer stories, link-heavy updates. Set up a custom email domain first for deliverability.
• WhatsApp — reach fans worldwide, especially outside the US/Canada, with rich media and high international engagement. ($450/month sender enablement fee)
• RCS — the upgraded SMS: verified sender, images, and tappable buttons on supported Android. Falls back to SMS automatically. ($1,500/year sender enablement fee)
• MMS — add an image or GIF to a text for big announcements.
• Instagram DMs & Comments — capture fans the instant they engage with your content.

Rule of thumb

1. Lead with SMS when timing matters (on-sales, presales, drop day).
2. Use email for anything that benefits from space and visuals.
3. Layer WhatsApp for international fans, RCS / MMS to make key moments richer, and Instagram to turn engagement into signups.
4. Always segment so the right fans get the right message.

⚖️ Whatever the channel, follow the permission basics to stay compliant.