After crushing his Vegas residency, Usher used Laylo to to drop presale tickets to his Paris residency.

RENDEZ VOUS Á PARIS

<aside> 🎫 Usher is rewarding his European fans with a 4 show residency in Paris this fall. He used Laylo to announce the shows and drive ticket sales.

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Collecting Sign Ups

<aside> 🗣 Usher announced the presale on Instagram and posted the drop link in his bio. Fans rushed to RSVP.

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<aside> ✅ Within hours, thousands of fans RSVP’d directly through Instagram. Watch a clip below 👇

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RPReplay_Final1681746243.MP4

The Drop

<aside> 🔌 When fans RSVP’d they automatically received a text or email with all of the presale details: passcode, date & time and a link to buy.

A few days later when the presale went live, Usher automatically pushed a reminder message.

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