Japanese Breakfast strategically combined their tour announcement with a new album release using Laylo's Multidrop and Upsell features to maximize fan engagement and drive album pre-orders.
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To build anticipation and give fans priority access, Japanese Breakfast posted their tour dates on Instagram and urged people to sign up and receive a pre-sale code for tickets.
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Laylo's Multidrop feature allowed them to include all their tour dates in one place and have fans RSVP for their city to be the first to access tickets.
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After RSVPing for their preferred tour date, Laylo's ‘Upsell’ feature automatically redirected fans to Japanese Breakfast's new album pre-order page. This seamless transition capitalized on fan excitement and directed traffic to the album launch.
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40% of fans who RSVP'd for presale also clicked through to pre-order or pre-save the new album.
They not only boosted ticket sales but also significantly increased early album sales, illustrating the power of combining Laylo’s touring and upsell features.
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On Drop Day, Laylo automatically delivered each fan their local ticket link + presale code.
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