Laylo turns your fan activity into decisions. Here's where to look and what it means.

Drop analytics — what's converting

Open any drop's Analytics tab to see:

• A performance funnel — page Views → unique RSVPs (deduplicated across fans who used both email and phone).
• A signup heatmap showing where your fans are.
• Revenue — shown when a Shopify or ticketing integration is connected.

💡 Add a ?ref= parameter to your drop link (e.g. ?ref=paid-social) to see which source drove each signup.

Message analytics

Messages → Sent Messages shows click-through stats for every message — both broadcasts and automatic drop-day messages — and lets you download a CSV.

Your fans

The Fans tab shows your total (and unique, deduplicated) fan count. Open any fan profile to see their location, RSVP & drop history, Shopify purchases, Spotify listening, and Instagram following.

Enriched insights

Laylo enriches profiles with cross-ecosystem activity — ticket & merch purchases, streaming, and social — highlighted in purple. Target with the built-in segments: Engaged Fans, Ticket Buyers, Merch Buyers, Music Listeners, Notable Fans (5K+ Instagram). See Enriched Fan Profiles and Segments.

Export your data

Download all fans (Settings → Fans) or a filtered segment (apply filters in Fans → Download CSV). Both are delivered to your email.

For external ad attribution, add tracking pixels to your drop.