<aside> 📟 When most people think of a typical text message, they're likely referring to Short Message Service (SMS), a suite of protocols that has been a component of cellular networks for decades. SMS allows you to send SMS message segments (160 characters per segment) to be sent and received between devices on or across mobile communications networks.
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<aside> 🆕 However, a newer messaging format has emerged in recent years: Rich Communication Services (RCS). RCS is a revamped messaging system offering advanced functionality and security features that SMS cannot provide. Laylo is excited to be one of the first marketing automation companies to be launching an RCS messaging pilot.
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