Overview
Marketing ran a co-hosted webinar with Posh and has qualified the attendee list down to 33 MQLs ready for sales outreach. This brief covers everything you need to start the sequence.
Lead List
- Total webinar attendees: 276
- Qualified MQLs handed to sales: 33
- Where: Google Sheet — Posh Webinar MQL List (update with actual link)
- Qualification criteria applied:
- Posh form filters (didn’t convert on Laylo UTM, charges more than $15/ticket)
- Instagram following: 9K+ followers
- Next step for sales: Further qualify this subset for SQL before enrolling — not all 33 may be a fit
HubSpot Sequence
- Sequence name: Posh x Laylo Webinar Follow-up
- Status: ✅ Active in HubSpot
- Direct link: Open in HubSpot
- Enrollment: Manual — enroll qualified contacts starting Monday, June 2
- Duration: 15 business days, 7 steps
- Note:
- There are LinkedIn and call tasks in addition to automated emails. Happy to chat through that process further as needed! The leads did provide phone numbers
- Rather than a single thread, ecah email sends as its own sequence. Decided this based on the different angles we’re trying to get them on the line.
Sequence Schedule
| Day |
Step |
Type |
| 1 |
Webinar follow-up |
Automated email |
| 2 |
LinkedIn connection request |
Task (pauses sequence) |
| 4 |
What your Posh data can do |
Automated email |
| 6 |
Call reminder |
Task (pauses sequence) |
| 7 |
LinkedIn InMail |
Task (pauses sequence) |
| 8 |
AI Ticket Sales Agent + offer |
Automated email |
| 15 |
Closing the loop |
Automated email |