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What is the Laylo Pixel?

The Laylo Pixel lets you easily track conversion events (like ticket purchases or event check-ins) in order to create smarter messaging segments. Laylo also uses this data to enrich your fans’ profiles in order to provide detailed and meaningful analytics.

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Message fans based on what events they have converted on

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View enhanced fan details that includes conversions and user journeys.

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Getting Started with Google Tag Manager

Here’s how to set up your Google Tag Manager account before adding Laylo’s Pixel:

  1. Go to https://tagmanager.google.com.
  2. Sign in to your Google Account. Learn how to create a Google Account.
  3. In Tag Manager, click the Accounts tab (top left), then select Create Account (top right). Find your way around Tag Manager.

Using Laylo Pixel with Google Tag Manager

To provide the easiest setup for our users we've created a Community Template that will allow you to add the Laylo Pixel to your website in a few clicks.

  1. To install the Laylo Pixel, go to Google Tag Manager and click "Tags" in the left hand navigation.