laylo-gtm.png

What is the Laylo Pixel?

The Laylo Pixel lets you easily track conversion events (like ticket purchases or event check-ins) in order to create smarter messaging segments. Laylo also uses this data to enrich your fans’ profiles in order to provide detailed and meaningful analytics.

image.png

<aside> 📮

Message fans based on what events they have converted on

</aside>

image.png

<aside> 👀

View enhanced fan details that includes conversions and user journeys.

</aside>

Using Laylo Pixel with Google Tag Manager

To provide the easiest setup for our users we've created a Community Template that will allow you to add the Laylo Pixel to your website in a few clicks.

  1. To install the Laylo Pixel, go to Google Tag Manager and click "Tags" in the left hand navigation.
  2. Click the "New" button in the top right.
  3. Click "Tag Configuration"
  4. Click "Discover more tag types in the Community Template Gallery"
  5. Search for "Laylo" and click "Laylo Pixel Base". Then click "Choose Template".
  6. There are two fields to fill out. You can find your Laylo User ID at https://laylo.com/settings?tab=Integrations. For source, put the ticketing platform or website that this pixel will be fired on.