Your fans want to hear from you, but inbox competition is fierce. Here's how to make sure your emails actually land in their inbox.

Mailbox providers (such as Gmail, Outlook, and Yahoo) now place even greater emphasis on sender reputation, authentication, and recipient engagement when determining whether emails land in the inbox or spam folder. When sending from your own custom domain, inbox placement is driven primarily by your domain’s sending behavior, not the platform used to send the email.

To help ensure the best possible deliverability, we recommend the following:

1. Stand out with a custom email domain

First impressions matter. With a custom email domain, your messages come from hello@[yourname].laylo.co instead of a generic address. Fans see you, not us, which builds trust and boosts open rates. It's $10/month with no DNS headaches.

Here’s how to set up your custom email domain

2. Protect your sender reputation

Mailbox providers like Gmail and Outlook decide where your email lands based on your domain's reputation. A few simple steps keep you out of spam:

• Fully authenticate your custom domain, including SPF, DKIM, and MX records. If you've added records previously, MX is often the missing piece. Read more about adding MX records here.
• Monitor your domain reputation using tools like Google Postmaster Tools or [mail-tester.com](http://mail-tester.comhttps://mail-tester.com/).

3. Use best email practices

• Be mindful of content and engagement patterns. Recent mailbox provider updates have increased filtering around link-heavy emails and low engagement.
• Use segments to reach the right fans at the right time and increase engagement. There are a range of segments already built into Laylo, such as top listeners, most engaged,
• Avoid spam trigger words in subject lines like "FREE," "Act now," or excessive caps and exclamation points.

Have more questions about email deliverability? Reach out to support at [email protected].