CelinaSpookyBoo is a TikTok star known for sketch comedy based on her everyday life and love of all things paranormal. She used Laylo to drive sales for her merch and cosmetics brand BeautyXBoo.
Celina uses Laylo as her primary mailing list for fans to stay in the loop with exclusive updates around her merch.
She consistently drives sign ups everywhere across her socials and invites fans to text her custom phone number.
<aside> 💡 Celina also used Laylo’s API to embed her RSVP card onto her website. With the embed, she’s built custom call to actions and designs around the sign up widget.
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Celina has built her Laylo list up to tens of thousands of fans and she’s intentional about when she reaches out to them.
She only sends out messages when there’s a new product release that fans are eager for whether it’s a new clothing collection, cosmetics or her new book.
