Sadie Jean used Laylo to build hype for her single, “WYD Now?”

Collecting Signups

<aside> 😁 3 weeks ahead of the drop, she posted a few short clips of her singing and reacting to comments about the upcoming song. The videos went viral.

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<aside> 🗣 The Comment Section

The most liked comment on the vid said “Somebody please remind me when this is released!”

Luckily, Sadie had a Laylo link in her bio where fans could RSVP via text or email to get the song link as soon as it was out.

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https://www.tiktok.com/@sadiejean/video/7032857329431301382

The Drop

<aside> 📮 On Drop day, tens of thousands of fans were sent the song link.

Sadie had more fans sign up for drop notifications than she had followers on Instagram, Spotify and at the time.

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Results

<aside> 📈 “WYD Now?” made it to New Music Friday and several other flagship Spotify playlists. The song received over 400,000 streams on the first day, and became her most popular song with over 40m streams. She’s now using Laylo to notify her about upcoming concerts, merch, new music and videos.

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