JVKE used Laylo to build suspense and drive fans to his mailing list to presave his song “Golden Hour.”

The Announcement

<aside> ⏰ A week before dropping his new single, JVKE created a drop page where fans could easily sign up to be the first to hear it. They RSVP’d to be notified via text or email.

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The Drop + Pre-Save

<aside> 🎵 JVKE used Laylo’s Spotify integration so fans could presave and autofollow him on Spotify. When the single dropped, fans were notified that it was out and had the track Pre-Saved to their Spotify.

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Results

<aside> 📈 Golden Hour became one of Spotify’s most viral songs. Not only did JVKE drive first day streams, but he now has a list of 200K+ fans who he’ll be able to notify for his next drop.

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