Real results

• Wu-Tang Clan × Nike — 96% of fans clicked on drop day
• The Beaches — grew their list 56× via Instagram DMs (1,500 → 6,000 emails in one month)
• Aminé × New Balance — sold-out merch drop
• Zac Brown Band — grew to 250K+ merch buyers
• Victoria Monét — 40% of tour RSVPs clicked through to merch

Source: laylo.com/case-studies

Creators & brands build businesses around merch. Fans want to know when new releases drop.

Creators

Comedy

Brands