Sam used Laylo’s multidrop feature to announce an upcoming North America tour and put thousands of fans in a frenzy over pre-sale tickets.
<aside> 📌 A day before the North America tour announcement, Sam dropped hints on Instagram with emoji flags for the US, Canada, and Mexico.
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<aside> 🤐 This simple, mysterious teaser created anticipation and kept fans guessing about the big announcement.
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<aside> 📹 Watch this clip of Sam sharing a Laylo link via Instagram.
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<aside> 📢 The next day Sam made the official announcement and shared the Laylo link for fans to get the exclusive pre-sale password.
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<aside> 🔒 In just a few seconds, fans could find their tour stop and sign up to get a text or email reminder. And if their city wasn’t on the list they could still register in case more stops were added.
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<aside> 🎟️ When presale tickets went live, everyone got a text or email with a link based on which city they RSVP’d for.
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